|Projection room in 1931 (Loew's Valencia Theatre, Jamaica NY)|
In the interview published in Jiji Shinpo, July 3, 1932, T.D. Cochran, the head of Paramount Tokyo Branch, condescendingly pointed out the miserable state of talkie in Japan. He recommended Japanese motion picture studios to quit developing their own "inferior technologies" and to use superior U.S. technologies instead. "It is true that Western-Electric system's license fee is expensive," he said. "But we have a discount for Japanese market at $200 per reel. You have to pay $500 per reel in New York." It's 60% off. It sounds terribly a good deal. But very few Japanese companies actually adapted the Western Electric system. Why?